A taste of Pure Peru will be taking over East London’s iconic Vibe Bar on Brick Lane from Thursday 23rd – Sunday 26th July 2009 courtesy of Cusqueña Peruvian Super Premium Lager.

To commemorate the South American country’s Independence Day, a vibrant celebration of Peruvian and Latin themed activities over four days, culminates in the main Pure Peru Festival on Sunday 26th July when Peruvian culture will explode in a kaleidoscope of colour, music, gastronomy and dancing in the streets.

Kicking off on Thursday 23rd with a Peruvian art exhibition in the Vibe Bar Gallery, 17 Peruvian artists will exhibit their work which will also be available to purchase. Whilst Friday and Saturday niulmccartney.com
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Cusqueña’s Pure Peru festival gives people a fun, cultural insight into one of the most fascinating countries in the world, and last year’s event saw 7,000 people turn up to see Premiership footballer Nobby Solano’s Salsa band close the evening!

From the world wonder of Machu Picchu to the bustling, artistic epicentre that makes up the country’s capital, Lima, Peru’s many wonders remain strong in the hearts of the some 5,000 natives that currently reside in London, but remain a mystery to many others.

Now, thanks to Cusqueña, the multi-award winning Super Premium Lager made from pure glacial melt-water from 18,000ft up in Peru’s Andes Mountains, a long-awaited slice of Peruvian culture is set to hit the shores of the UK.

At a time where the British public’s affection for Latin American culture has never been higher, the aim of the Cusqueña Pure Peru is to take this blossoming relationship further, serving up the best that modern Peru has to offer, challenging stereotypes, and presenting them to a culturally sophisticated and open audience.